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As author and philosopher, Marty Rubin famously said - “When the meaning is unclear there is no meaning”.

A goal without meaning can never be effective in stimulating high performance in others. As a leader, having "Clarity of Meaning" will give each member of your team or organisation a fuller understanding and greater emotional connection to where they need to focus - and get your strategy executed.

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JFK famously said "Efforts and courage are not enough without purpose and direction".

What is ‘Clarity of Purpose’? How can it help? And how do you show it as leader to communicate your strategy, so it gets executed?

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Setting strategy or direction is easy - executing it and making it connect emotionally with people is much more difficult!

In the first of three videos, Jeff simplifies an approach that he believes makes clarity’s presence felt. He shows how working on your clarity of VOICE, PURPOSE and MEANING will accelerate and improve how you connect with people emotionally and build followership, to ultimately ensure your strategy is executed.

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Want more open communication, higher levels of trust, collaboration and performance?

Jeff’s thoughts on how managers and leaders can create a culture of 'honesty'.

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My thoughts about a different type of conversation we need to have at work. I call it the 'Dynamic Conversation'.

What are the 5 ingredients of a ‘Dynamic Conversation’ and how is it different from the conversations we tend to have at work?